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International Card Establishment (I.C.E.) Signs 11 Independent Sales Agents Providing Credit Card Services to Merchants in the United States and Canada

I.C.E. to Provide Administrative and Processing Services to New Agents

Oxnard, California – July 19, 2004—International Card Establishment, Inc. (OTCBB:ICRD) today announced that it had signed 11 new independent agents who will act as its representatives in the United States and Canada. The agents are located in: Brownsville, Texas; Scottsdale, Arizona; Freeland, Washington; Upland, California; Bermuda Dunes, California; Ventura, California; Glendora, California; Mississauga, Ontario; and, Vernon, British Columbia.

As part of the I.C.E. group of independent sales agents, this newly recruited corps will direct their administrative and processing workload to I.C.E. which will handle all of the “back office” functions associated with credit card processing. This includes customer service issues, electronic transaction point-of-sale equipment deployment and servicing and any special agent training.

"We are extremely pleased to have signed these agents to our independent agent program, whose function is to free these agents from unproductive administrative tasks so that they can concentrate on what they do best: winning new merchant accounts,” said Jonathan Severn, Chairman and President, I.C.E. “Moreover, I.C.E. expects to increase its revenue stream from its newly signed agents by providing them with additional processing services as soon as I.C.E. is certified as a direct credit card processor," Mr. Severn added.

About I.C.E.

I.C.E. (http://www.cardnetone.com/) is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary “Smart Card"-based system – which allows gift and loyalty functions to be stored on one card -- that enables merchants to offer store-branded gift and loyalty cards.

Forward-Looking Statements

This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended.


Investor Relations Contact:
PAN Consultants, Ltd.
Philippe Niemetz,
toll-free: 800/477-7570
212/344-6464
email: p.niemetz@panconsultants.com

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